Sunrich Naturals Media

New Superfood’s Powerful Antioxidants Fight Cancer, Protect Heart and Brain.

Sunflower products neutralize cancer-causing free radicals, prevent atherosclerosis, and slow cognitive decline.

Hope, MN – (August 1, 2011) – The Boys of Summer are on to a good thing. Sunflower seeds –American baseball players’ favorite snack on the mound and in the dugout - are gaining plenty of attention outside the ball park as one of nature’s most potent superfoods. Sunflower kernels, beverages, and butters are outstanding sources of Vitamin E, a powerful antioxidant that destroys free radicals, encourages cellular repair, reduces inflammation, and slows down signs of aging. Nutritionally dense sunflower seeds are economical and widely available. But exciting new sunflower products such as SōL, a delicious non-dairy beverage, are offering Americans other tasty ways to include the powerful little kernels in their daily diet.

“American consumers are increasingly interested in discovering the functional benefits of foods and beverages to help them make healthier choices,” said Tina Nelson, vice president of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group. “An eight ounce serving of SōL Refreshing Sunflower Beverage delivers a whopping 50% of the recommended daily allowance for Vitamin E, 60% for Phosphorus, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid. Enjoying SōL in a smoothie or on cereal for breakfast and having another glass with a meal or after a workout will cover your whole day’s Vitamin E and phosphorus requirements. What a great way to enjoy the goodness of sunflowers and give your body the antioxidant boost you need to maintain optimum health.”

Numerous studies have cited Vitamin E’s significant anti-inflammatory effects, which reduce symptoms of asthma, osteoarthritis, rheumatoid arthritis, and other conditions aggravated by the presence of free radicals and inflammation. Recent research published in the Archives of Neurology reported that sufficient intake of Vitamin E reduces the likelihood of developing dementia and, coupled with Vitamin D, slows down cognitive decline in older adults.

In addition to SōL’s great nutritional profile, the sunflower beverage meets the burgeoning demand for new products that are free of food allergens such as dairy, soy, tree nuts, and gluten. Allergy-friendly SōL works great in place of dairy or nut milk in recipes, too.

SōL is available in three delicious flavors – Unsweetened, Original, and Vanilla - in shelf stable, aseptic 32 ounce Tetra Pak containers. The manufacturer’s suggested retail price is $2.69 for 32 ounces.

About SunOpta Inc.
SunOpta Inc. is a leading global company focused on natural, organic and specialty foods. The Company specializes in sourcing, processing and packaging of natural and organic food products, integrated from seed through packaged products; with a focus on strategically significant vertically integrated business models. The Company’s core natural and organic food operations focus on value-added grains, fiber and fruit based product offerings, supported by a global infrastructure. The Company has two non-core holdings, a 66.4% ownership position in Opta Minerals Inc. (TSX:OPM), a producer, distributor, and recycler of environmentally friendly industrial materials, and a minority ownership position in Mascoma Corporation, an innovative biofuels company.

Media Contact:
Laura Fontanills
Healthy Living Marketing/ Common Language